Beauté Sélection
When?
Where
Bespoke Exhibition Stands for Beauté Sélection Lyon 2026
Beauté Sélection Lyon is a leading regional trade fair for hairdressing and aesthetics, held every November at Eurexpo Lyon. Around 318 exhibitors present across two evenly split worlds, hair and beauty, to roughly 30,000 professionals, mostly independent salon owners, estheticians, and franchises from southeast France. EventFull designs and builds bespoke exhibition stands for businesses exhibiting at the show.
Independent Salon Owners Want Practical, Not Aspirational
Unlike some beauty events aimed at large chains or luxury brands, this show's audience is heavily made up of independent salon and institute owners running their own businesses. That means practical value tends to matter more than aspirational branding, clear pricing, genuine product benefits, and straightforward reasons to switch supplier or add a new service. A stand that speaks directly to the day-to-day realities of running a small salon tends to build more trust than one built purely around glossy imagery.
Two Distinct Worlds Under One Roof
With the show split evenly between hairdressing and aesthetics, it's worth being clear about which world your business belongs to, or how you bridge both if that's genuinely the case. A stand that tries to speak to hairdressers and estheticians equally without clear focus risks feeling diluted to visitors from either side who are looking for something specific to their trade.
What We Handle for Your Beauté Sélection Lyon Stand
- Stand design and layout with a genuine sustainability focus where relevant
- Full 3D drawings before we start building anything
- Clear, practical messaging suited to independent salon owners
- Branding, signage, and printed materials
- Getting your stand to and from Eurexpo Lyon
- On-site build and setup
- Taking everything down and away once the show ends
Why Hairdressing and Beauty Businesses Choose EventFull
We've built stands for clients across beauty, retail, and lifestyle sectors, so we understand how to create a stand that feels genuine and practical for an audience of independent business owners.
- A proven track record delivering stands at major trade fairs across Europe
- Design, print, and build handled entirely in-house
- Experience incorporating sustainable materials and messaging into stand design
- Comfortable speaking clearly to a practical, SME-focused audience
- One person managing your project from start to finish
- Options ranging from a full custom stand to a smaller upgrade if you have less space
Get in Touch About Your Beauté Sélection Lyon Stand
Beauté Sélection Lyon 2026 runs from 22 to 23 November at Eurexpo Lyon. If you're exhibiting and want a stand built around your business and your brand, get in touch with EventFull. We'll come back to you with a straightforward proposal and no pressure to go ahead.
When?
Start Date:
22/11/2026
End Date:
23/11/2026
Where
Location:
Eurexpo Lyon
Venue Address:
Event Link:
https://www.beauteselection-lyon.com/